There’s no matter how big your business, store or personal project is, but it matters how you will present it to the world.
One of the most important things is the company style. The Logo is not just an image, Corporate Identity is not just a description of the company logo, but are fundamentals of your business. The Logo is a symbol, text or both that makes your business/service recognizable on the market. The process of making a Logo is complex. There are many things that we have to keep in mind. Like what are the client’s requirements, what is the area of operation, adequate colors, etymology of the name, what it means on different languages (if the company is international), what kind of message the logo sends to the client’s auditory, what is his next move – print or only web – there is big difference.
When your company’s business cards, documents, adv materials or web are with same style, colors, fonts, positions – this is Corporate Identity (CI). Of course, the CI is not less complex than the Logo Design, but is one step closer to complete company presentation to the world.
The Brand Book – the document or web page that contains all the information about your Logo and CI, how the logo can be used, how the business card can look, how far the other elements can be away from yours in collaborate projects (like posters with sponsors section), what typography can be used for your company’s purposes, etc.